90: People make a lot of their decisions unconsciously, even if they tell you their reasons, they may not be true. However the decisions people state for their actions should not be thrown out the window, they should be taken into account.
91: People can unconsciously pick up on danger long before the decided that it is dangerous.
92: People are greedy, they always want more than they can ever use and this includes options and information. Just because there are more options doesn't mean that all of them will ever be used. it is a fine balance between offering many different options and too few options. People only remember about 3-4 things at a time so only offer 3-4 options at a time. If there are more than 4 options break them up into smaller groups.
93: By having a choice people believe they have control. Give people more than 1 way to do things, it gives people the illusion of control. Never take away the choice of options, it pisses people off.
94: They say time is money, most people do not actually believe it. They will freely give their time but not their money. Mentioning money will actually cause people to spend less money and be less interested in spending money. Unless of course your target audience is concerned about money.
95: A person's mood will influence their decision. If they make a decision based on their mood the item will have a higher estimated value to them. A person's style also has a bearing on their choice and their estimated value of the object.
96: Group decisions can be flawed. If one person in the group is not as good as everyone else, they will make poorer decisions because they do not ignore the advice of the unqualified person. People should be allowed to come up with their own conclusions to given information before they are put in a group to decide them and ask them how confident they are in their decision, before group discussions.
97: People are lead by dominate people. The so called Alpha dogs always speak first, as such it issues their dominance. The dominate person may not always be the smartest, so try not to put too much into the first idea presented.
98: People who have low self esteem or are uncertain, allow others to make decisions for them. It is called social validation. Reviews on a webpage about products are a form of this. Larger the review and the more information that is provided will allow the review to be more effective.
99: People like to think they are not easily influenced, when the opposite is true. They also believe other people are influenced much more easily then them. Because people are influenced but do not believe they are, these influences are actually unconscious and they are unaware of.
100: When it comes to products people to be able to physically touch the product and play with it. It is one thing a retail space has over internet sales. If the product is on hand people will be more willing to buy it, it may be because people have been conditioned to do so.
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