63: People live in communities, and they tend to limit those communities to about 150 people that they are close with or have strong ties with. Social media is unique because it allows us to expand the number of people we have in our community, even if we are not that close with those people and have weak ties with them. With social media it allows us to interact with those people that we do not have strong ties. Marketing with social media does not require us to have close ties with everyone.
64: People's brains will mimic someone else actions when a person sees the action as if they were actually performing the action. This means if an action is to be repeated it is best to show that action being done so the viewer watching the action will perform it using either video or pictures.
65: People tend to gain bonds when they do activities together. Online provides a problem to that as people can not do those activities together in a physical location. Using steaming video conferencing, live video or sound helps people to gain these bonds. Online video games where multiple play together in a space and can interact with each other also create this bond.
66: If a webpage asks a person for their personal information before you give them information, you turn the viewer away and cause them not to trust the website.
67: People lie to varying degrees depending on what media they are using to communicate. People lie the most by phone, followed by e-mail and pen and paper. People are also meaner or negative when using e-mail, or online survey. Surveys done in person are the most accurate.
68: When a person speaks the listener's brain will sync with the speaker. It means that if information is meant to be retained using a audio/video is the best choice.
69: People pay attention to people they know. The closer they are such as good friends and family you pay more attention to.
70: Everyone laughs regardless of where they are from and laughter forms bonds with people. jokes and humor are not necessary to make someone laugh, normal conversations will cause laughter. Laugher is contagious and if one person laughs other people will follow suit.
71: Smiles form bonds with people and causes them to trust them. Fake smiles cause people not to trust them. People can tell fake smiles in videos much better then photos.
TERMS:
Dunbar’s number: Is the number of people within someone's social group. It is based upon brain size and the number of stable relationships.
Mirror neurons: Are the neurons in the brain that fire when an action is performed mimicking the action of the performer.
Synchronous activity: Activities that people perform together that bond them.
Duchenne smile: Real true smiles that raise the cheeks crinkle the eyes.
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