Company:
Pernack Factor Architects (owned by Michael Pernack)
History:
Pernack Factor Architects was founded in in 1975 by Michael Pernack in Seattle, WA. In 1986 PFA moved to Issaquach, WA. PFA is run out of Michael's home office and services the greater Seattle area. PFA specializes in the design of new homes, additions, renovations and remodels. With the recent downturn in the economy PFA has been focusing more on new additions, renovations and remodels.
Problem:
Pernack Factor Architects has a very old and dated corporate identity and completely lacks any form of web presence. Getting proper sized images for the webpage.
Opportunity:
To create an updated an updated identity to bring PFA into the 2010's and to create an up to dated parallax webpage along with a presence on the internet.
Problem:
PFA is run, owned and operated by Michael Pernack . He has his personal identity tied to the company and has a hard time separating the two. His current business cabinet features an architectural drawing of his house with a little red convertible parked out front. Creating a parallax webpage that can show off his work.
Schedule:
Week1: Project proposal written and research started and starting to gather images.
Week2: More research conducted about parallax, images gathered, revising project proposal if needed, begin case study.
Week3: Case study created, sketches created for logo, begin framework for webpage.
Week4: Preliminary creation of logo, cabinet and webpage.
Week5: Refinement of logo, cabinet and webpage.
Thursday, July 25, 2013
Project 1 Proposal: Grassroots Motorsports (version two with schedule)
Company:
Grassroots Motorsports (owned by Motorsport Marketing Inc.)
History:
GRM was first published in 1984. Unlike other magazines GRM is only published 8 times a year instead of the traditional 12 times a year or once a month model. GRM main message is everyone can have fun racing for a small amount of money. They often have reviews of cars, how to modify them (especially how to modify them yourself), driving techniques, event coverage of amateur racing sports such as; Autocross, Rally, Road Racing. GRM also has many articles devoted to projects cars either owned by the magazine or their staff. The projects cars are often modified in several steps with different focus for each installment such as engine modifications, suspension modifications, etc. Their most famous car called the rotospit which is a Triumph Spitfire that had a rotary engine from a Mazda RX-7 installed in it.
Problem:
Grassroots Motorsports's Logo and Website are antiquated. The Logo has never been updated and the website looks as if it were created in the 90's. While the info on the website is updated the look and navigation of the website is old.
Opportunity:
To create an updated website and logo for GRM that will increase their readership. Updating the website will also allow for it to be used by portable devices increasing readership.
Problem:
Since GRM has been using the same logo for so long, changing it too much may cause readers to not be able to find the magazine leading to lower sales. If the logo is too distant from the DIY readers of the magazine it may anger their readers and cause them to abandon the magazine leading to a drop in sales. Care must be taken to update the logo to capture the speed and power associated with racing with out removing the DIY feeling the magazine has.
Schedule:
Week1: Decision of the client along with the scope of the project and proposal written.
Week2: Research conducted, revised project proposal, begin case study.
Week3: More research conducted, case study created, sketches created for logo.
Week4: Preliminary creation of logo and webpage.
Week5: Refinement of logo and webpage.
Grassroots Motorsports (owned by Motorsport Marketing Inc.)
History:
GRM was first published in 1984. Unlike other magazines GRM is only published 8 times a year instead of the traditional 12 times a year or once a month model. GRM main message is everyone can have fun racing for a small amount of money. They often have reviews of cars, how to modify them (especially how to modify them yourself), driving techniques, event coverage of amateur racing sports such as; Autocross, Rally, Road Racing. GRM also has many articles devoted to projects cars either owned by the magazine or their staff. The projects cars are often modified in several steps with different focus for each installment such as engine modifications, suspension modifications, etc. Their most famous car called the rotospit which is a Triumph Spitfire that had a rotary engine from a Mazda RX-7 installed in it.
Problem:
Grassroots Motorsports's Logo and Website are antiquated. The Logo has never been updated and the website looks as if it were created in the 90's. While the info on the website is updated the look and navigation of the website is old.
Opportunity:
To create an updated website and logo for GRM that will increase their readership. Updating the website will also allow for it to be used by portable devices increasing readership.
Problem:
Since GRM has been using the same logo for so long, changing it too much may cause readers to not be able to find the magazine leading to lower sales. If the logo is too distant from the DIY readers of the magazine it may anger their readers and cause them to abandon the magazine leading to a drop in sales. Care must be taken to update the logo to capture the speed and power associated with racing with out removing the DIY feeling the magazine has.
Schedule:
Week1: Decision of the client along with the scope of the project and proposal written.
Week2: Research conducted, revised project proposal, begin case study.
Week3: More research conducted, case study created, sketches created for logo.
Week4: Preliminary creation of logo and webpage.
Week5: Refinement of logo and webpage.
Wednesday, July 24, 2013
Unit Two: How People Read
13) Capital letters are not harder to read, we are just used to reading in lowercase/mixed case more. If we were to read more in upper case we would read it faster. We only read 7-9 letters in that are in quick sharp jumps. The jumps are very short at about 250 milliseconds, so short that we do not even really register it. We also perceive all caps as shouting, as such they used to get attention.
14) People can read something but it does not always mean they understand what they are reading. When people read they do not really look at the letters in the word they anticipate the word. We anticipate the words based on our previous knowledge. Headlines are important, they let us know what will be coming. Use simple words and less syllables, they make it easier for your audience to remember and understand.
15) There is not one font that is easier to read over the another. Our brains recognize the shape of the letter no matter the font. Fonts tend to evoke moods and feelings. Fonts that are hard to read such as decorative or unusual harder to understand the text.
16) A small typeface can be hard to read. If a typeface has a larger x-height, it will appear to be larger and will also look larger and better on screens.
17) Computer screens are hard to read than paper. Larger sized typefaces make it easier to read text on screen. Break up text into small amounts by suing short paragraphs, bullets and pictures. Make sure there is a lot of contrast between the background and the letters.
18) People like short line lengths but actually read faster when the line length is longer.
Terms:
Saccade: Are the quick sharp jumps both of our eyes make as we scan things.
Fixation: The moment between saccades where our eyes stop moving.
14) People can read something but it does not always mean they understand what they are reading. When people read they do not really look at the letters in the word they anticipate the word. We anticipate the words based on our previous knowledge. Headlines are important, they let us know what will be coming. Use simple words and less syllables, they make it easier for your audience to remember and understand.
15) There is not one font that is easier to read over the another. Our brains recognize the shape of the letter no matter the font. Fonts tend to evoke moods and feelings. Fonts that are hard to read such as decorative or unusual harder to understand the text.
16) A small typeface can be hard to read. If a typeface has a larger x-height, it will appear to be larger and will also look larger and better on screens.
17) Computer screens are hard to read than paper. Larger sized typefaces make it easier to read text on screen. Break up text into small amounts by suing short paragraphs, bullets and pictures. Make sure there is a lot of contrast between the background and the letters.
18) People like short line lengths but actually read faster when the line length is longer.
Terms:
Saccade: Are the quick sharp jumps both of our eyes make as we scan things.
Fixation: The moment between saccades where our eyes stop moving.
Sunday, July 14, 2013
Rough proposals for Projects 2 and 3
Project 2:
A new corporate ID, collateral and possibly website for "The Pernack Factor Architects" for my uncle Michael Pernack.
Project 3:
A collectable card game focused on typography for graphic designers. Possibly involving a kick starter to get it going. It was something I think could be a great give away for potential employers.
A new corporate ID, collateral and possibly website for "The Pernack Factor Architects" for my uncle Michael Pernack.
Project 3:
A collectable card game focused on typography for graphic designers. Possibly involving a kick starter to get it going. It was something I think could be a great give away for potential employers.
Project 1 Proposal: Grassroots Motorsports (version one)
Company:
Grassroots Motorsports (owned by Motorsport Marketing Inc.)
History:
GRM was first published in 1984. Unlike other magazines GRM is only published 8 times a year instead of the traditional 12 times a year or once a month model. GRM main message is everyone can have fun racing for a small amount of money. They often have reviews of cars, how to modify them (especially how to modify them yourself), driving techniques, event coverage of amateur racing sports such as; Autocross, Rally, Road Racing. GRM also has many articles devoted to projects cars either owned by the magazine or their staff. The projects cars are often modified in several steps with different focus for each installment such as engine modifications, suspension modifications, etc. Their most famous car called the rotospit which is a Triumph Spitfire that had a rotary engine from a Mazda RX-7 installed in it.
Problem:
Grassroots Motorsports's Logo and Website are antiquated. The Logo has never been updated and the website looks as if it were created in the 90's. While the info on the website is updated the look and navigation of the website is old.
Opportunity:
To create an updated website and logo for GRM that will increase their readership. Updating the website will also allow for it to be used by portable devices increasing readership.
Problem:
Since GRM has been using the same logo for so long, changing it too much may cause readers to not be able to find the magazine leading to lower sales. If the logo is too distant from the DIY readers of the magazine it may anger their readers and cause them to abandon the magazine leading to a drop in sales. Care must be taken to update the logo to capture the speed and power associated with racing with out removing the DIY feeling the magazine has.
Grassroots Motorsports (owned by Motorsport Marketing Inc.)
History:
GRM was first published in 1984. Unlike other magazines GRM is only published 8 times a year instead of the traditional 12 times a year or once a month model. GRM main message is everyone can have fun racing for a small amount of money. They often have reviews of cars, how to modify them (especially how to modify them yourself), driving techniques, event coverage of amateur racing sports such as; Autocross, Rally, Road Racing. GRM also has many articles devoted to projects cars either owned by the magazine or their staff. The projects cars are often modified in several steps with different focus for each installment such as engine modifications, suspension modifications, etc. Their most famous car called the rotospit which is a Triumph Spitfire that had a rotary engine from a Mazda RX-7 installed in it.
Problem:
Grassroots Motorsports's Logo and Website are antiquated. The Logo has never been updated and the website looks as if it were created in the 90's. While the info on the website is updated the look and navigation of the website is old.
Opportunity:
To create an updated website and logo for GRM that will increase their readership. Updating the website will also allow for it to be used by portable devices increasing readership.
Problem:
Since GRM has been using the same logo for so long, changing it too much may cause readers to not be able to find the magazine leading to lower sales. If the logo is too distant from the DIY readers of the magazine it may anger their readers and cause them to abandon the magazine leading to a drop in sales. Care must be taken to update the logo to capture the speed and power associated with racing with out removing the DIY feeling the magazine has.
Thesis Response 2
The second thesis I choose to look at was Aeson Chen's on Cultural Fusion in Brand Strategy.
I have been looking at more and more thesis that have to do with cultural translation. There are several reasons for this. As a child I always loved cartoons, and vowed to become an animator when I grew up. This lasted well into high school, however by then it was the late 90's and anime was beginning to take off. I became obsessed with anime and Japanese culture. In my first college go (I earned my Associate in Graphic Design) , I took a Japanese language course (very little stuck), I learned a lot of the culture from a 1st gen Japanese American Man. Eventually my obsession with anime faded but I never got over the differences in the cultures and they way we perceive things. As an adult I have noticed how people see things, instead of how they really are. I have noticed this across the United States. Moving from Michigan to Washington, I have noticed things are different for me. How people perceive Michigan and such.
Reading Aeson's thesis, reminded me of this. I like how it is pointed out that some things as long as you remain truthful to the original inspiration will benefit you in the long run.
https://dl.dropboxusercontent.com/u/1683194/ais_classes/portfolio_pres/12fa/thesis/chen_aeson_thesis.pdf
I have been looking at more and more thesis that have to do with cultural translation. There are several reasons for this. As a child I always loved cartoons, and vowed to become an animator when I grew up. This lasted well into high school, however by then it was the late 90's and anime was beginning to take off. I became obsessed with anime and Japanese culture. In my first college go (I earned my Associate in Graphic Design) , I took a Japanese language course (very little stuck), I learned a lot of the culture from a 1st gen Japanese American Man. Eventually my obsession with anime faded but I never got over the differences in the cultures and they way we perceive things. As an adult I have noticed how people see things, instead of how they really are. I have noticed this across the United States. Moving from Michigan to Washington, I have noticed things are different for me. How people perceive Michigan and such.
Reading Aeson's thesis, reminded me of this. I like how it is pointed out that some things as long as you remain truthful to the original inspiration will benefit you in the long run.
https://dl.dropboxusercontent.com/u/1683194/ais_classes/portfolio_pres/12fa/thesis/chen_aeson_thesis.pdf
Thesis Response 1
The first thesis I choose to look at was Masayo Kimura's.
The topic of the thesis is when traditional things ,either they are food, items or even lifestyle, are brought over from other countries how we shape and change things to met how we view them, not how they really are. The example of the Japanese Restaurants. In Japan they what we consider a Hole In the Wall type place, good inexpensive food with large portions. However when the restaurants were brought over to the United States, we changed them. We made them in to large fancy things, with expensive food and small portions. What I would like to see are example of the same thing happening in other countries. How they view the United States and what they do to change our traditions to meet their needs.
https://dl.dropboxusercontent.com/u/1683194/ais_classes/portfolio_pres/13wi/thesis/Kimura_Masayo_thesis.pdf
The topic of the thesis is when traditional things ,either they are food, items or even lifestyle, are brought over from other countries how we shape and change things to met how we view them, not how they really are. The example of the Japanese Restaurants. In Japan they what we consider a Hole In the Wall type place, good inexpensive food with large portions. However when the restaurants were brought over to the United States, we changed them. We made them in to large fancy things, with expensive food and small portions. What I would like to see are example of the same thing happening in other countries. How they view the United States and what they do to change our traditions to meet their needs.
https://dl.dropboxusercontent.com/u/1683194/ais_classes/portfolio_pres/13wi/thesis/Kimura_Masayo_thesis.pdf
Thursday, July 11, 2013
Design Competitions
CA Typography Competition
http://www.commarts.com/competitions/typography.html?utm_source=graphiccompetitions.com&utm_medium=leader&utm_campaign=GraphicComp-Type4
2013 Adobe Design Achievement Awards
http://blogs.adobe.com/conversations/2013/03/call-for-entries-to-the-2013-adobe-design-achievement-awards-education.html
Art Directors Club Awards
(They offer a student competition)
http://www.adcawards.org/
The Behance Student Showdown for Graphic Design
http://inhabitat.com/designcompetitions/enter-the-behance-student-showdown-for-graphic-design/
American Design Awards
Student entries
http://americandesignawards.com/student-awards/
http://www.commarts.com/competitions/typography.html?utm_source=graphiccompetitions.com&utm_medium=leader&utm_campaign=GraphicComp-Type4
2013 Adobe Design Achievement Awards
http://blogs.adobe.com/conversations/2013/03/call-for-entries-to-the-2013-adobe-design-achievement-awards-education.html
Art Directors Club Awards
(They offer a student competition)
http://www.adcawards.org/
The Behance Student Showdown for Graphic Design
http://inhabitat.com/designcompetitions/enter-the-behance-student-showdown-for-graphic-design/
American Design Awards
Student entries
http://americandesignawards.com/student-awards/
Subscribe to:
Posts (Atom)